Event Management Courses

Certificate Requirement

To attain a Certificate in Event Management from American Event Management Institute, students must successfully achieve the following :

  1. Complete four core courses and three electives within two years of enrollment in the first course.
  2. Complete a minimum of 100 hours of practicum experience.
  3. Prepare and submit an event portfolio.

Upon successful completion of the entire Program (seven classes), portfolio, and practicum hours, students receive a professional Certificate in Event Management from  American Event Management Institute

Program Policies
1. Open enrollment policy. There are no requirements for enrollment in this program. Choose specific courses, or the entire certificate program.
2. All courses include a brief mastery quiz to assist students with evaluating their level of performance at the conclusion of the course.
3. All in-class courses include a student workbook.
4. You may substitute an in-class presentation with a distance learning course, however,
no refund will be granted.
5. All financial obligations to  American Event Management Institute must be met to receive a certificate.
6. Class Withdrawal / Refund: If a student withdraws from an in-class course seven days before the first day of class, refund is 100% of tuition minus a $50 withdrawal fee. If a student withdraws from an in-class course within seven days prior to class or after the start of class, no refund is granted. Distance learning courses are non-refundable.
7. Portfolio and Practicum hours should be separate. This means hours used for your practicum cannot be from the same event you are doing for your portfolio if the portfolio is part of your current job. Also, we request that students NOT use their regular/current jobs as hours for the practicum. This is because we want students to experience more than one facet of event planning and management to get a more rounded view of the discipline.

To be admitted to the Event Management Certificate Program, students must have completed the equivalent of a high school diploma. International students must have a TOEFL PBT score of 550 or a TOEFL CBT score of 213. There is no application form, but there is a Program Affirmation form and a $100 non-refundable fee for all students planning to complete the required course work and other requirements to attain a certificate

Students can pay the fee online. The affirmation form should be submitted to:

AEMI, 5602 Baltimore National Pike, Suite 208C, Baltimore, MD 21228

Certificates are issued twice yearly, summer and winter. All Certificate completion requirements must be met and submitted by December 31 to receive your certificate in the winter and by May 31 for to receive your certificate in the summers. All those that complete a certificate are invited to participate in the Event Management Certificate Program Graduation Ceremony which is held in July of each year.

For more information, call (301) 621-6161 or email to info@usaemi.org

Portfolio Assessment Information
1. What is a portfolio?
A portfolio is the documentation of an actual event in which you have participated. You have to be familiar with a significant portion of the research, design, planning, coordination and evaluation processes for this event (including administration, marketing, legal, ethical, and risk management issues). Sections 2 - 9 (listed below) may not exceed five double-spaced 8 1/2" by 11" pages per section. Total pages for sections 2 - 9 combined may not exceed 40 pages. Photographs, illustrations, floor plans, slides, video tape would be in addition to this number and must be included in Section 10: Appendix. The Appendix may not exceed 25 pages. The total portfolio, excluding the Table of Contents, Portfolio Affirmation and Release Form may not exceed 65 pages. Each page should be in a clear plastic sleeve.

Portfolio grading is based on a possible total of 150 points. Student must earn 70% (or 105 points) to pass. Students who score less than 70% will have an opportunity to re-submit their portfolio with corrections. Portfolio candidates will lose one point for each page over the page limit indicated above.

2. Practicum:
The Practicum Summary Sheet and Practicum forms for each Practicum activity must be the first forms inside the portfolio. If the Practicum Summary Sheet is not included or the total number of Practicum hours indicated are less than the total number required for graduation (currently, 100), the entire portfolio will be returned to the student for re-submission.

Section1: Table of Contents (4 pts): A listing the documents in the portfolio with page numbers.

Section 2: Executive Summary (6 pts): A description of the overall event through an introductory statement.

Section 3: Research (20 pts): A description of the research process. What tools were utilized to gather research material? Who was involved in the research process? In the Appendix, include the following items and refer to how they were utilized in the body of this section Include a needs assessment and feasibility study for producing the event i.e., Why, Who, When, Where, What, How and the SWOT Analysis.

Section 4: Design(10 pts): A description of the creative process for designing the event based upon your conclusions from the needs assessment and feasibility study. Discuss what tools you used to create the design element. In the Appendix, include photos and samples of materials (as appropriate).

Section 5: Planning (30 pts): A description of the event planning process based upon the organizational framework. Discuss how you utilized the following items and put the actual documents in the Appendix -- Organizational Chart, Production, Budget and Chart of Accounts, Timeline (critical path), and List of Vendors (NOTE: If these items are longer than one page, put the whole document into one sleeve).

Section 6: Coordination (35 pts): A description of the event coordination process covering how you developed and utilized the following item (1) a detailed production schedule, script (if applicable), (2) vendor agreements, AND (3) site and floor plan. Include the actual documents in the Appendix. (NOTE: If these items are longer than one page put the whole document into one sleeve).

Section 7: Evaluation (10 pts): A description of the event evaluation, as well as the conclusions and recommendations resulting from this event evaluation. Discuss what benchmarks or key factors were utilized as evaluation markers. Discuss if an evaluation instrument was used or if not, why not. Discuss the development and implementation of the evaluation instrument. In the Appendix, submit actual evaluation instruments and results.

Section 8: GAP Analysis (15 pts): A discussion of overall problems and oversights, GAP Analysis, that resulted in each area of this event process, and make recommendations for eliminating these in the future utilizing Best Practices.

Section 9: Personal Essay (10 pts): A personal essay describing your development process throughout your Event Management career. Using the five phases of event management, discuss what you learned during the development of this event that will help you become a better event professional. List areas where improvement is needed and your general plans to continue your future education to improve your practice.

Appendix: An Appendix that includes a letter or letters from your superior(s), client(s), or other important stakeholders documenting your involvement in the event. Include photos, diagrams, illustrations, slides, or video of the event.

Section 11: Affirmation: A statement that affirms the information contained in the portfolio represents your original work. If permissible, this statement grants the Event Management Certificate Program of AEMI permission from all responsible parties to make the portfolio available for scholarly research. Allowing the AEMI to retain your portfolio is an optional choice. If you allow its retention, you may either provide permission from all parties involved or you may delete all references that identify certain vendors and producers. An affirmation statement should be signed and dated by the student.

3. Affirmation Language
"I affirm that the information contained in this portfolio represents my original work, except where such items belong to the event or event organizer (such as a conference program, photos taken by the organization's photographer, etc.). Any use of other people's property is indicated by attribution."

(Optional) "I hereby grant permission for the AEMI Event Management Certificate Program to retain my portfolio and to make it available to students or researchers."


4. How Should The Portfolio Be Presented?
The professional portfolio must be submitted in a three ring black binder with a clear vinyl pocket on the cover. In the cover, insert an 8 1/2" by 11" sheet of white paper with the following text:

Submitted By
The American Event Management Institute
Event Management Certificate Program

Each section of the portfolio must be separated by clearly and professionally labeled tabs. Each page must be in a clear plastic holder. Collateral materials (slides, photos, videos, letters) must also be included in the portfolio package.

1. Set a specific schedule for producing your portfolio and stick to it. Waiting until the end of your course of study is not wise.
2. Work closely with your professors to make certain you are including the appropriate information. Ask before you proceed.
3. Make sure you carefully proof your work. The best portfolios are on reserve in the Gelman Library of GWU(first floor reserve desk); ensure that your portfolio will be among them.


Please view the sample above. If you need additional help with the portfolio content, feel free to contact the portfolio advisor at info@usaemi.org

Submission Date(s):
Portfolios may be submitted at any time*. However, to be eligible for July graduation, portfolios must be submitted no later than May 31. To be eligible for February graduation, portfolios must be submitted no later than December 31. Portfolios should be submitted in person or by registered mail with delivery receipt to:

AEMI, 5602 Baltimore National Pike, Suite 208C, Baltimore, MD 21228

Please allow 6-8 weeks after submission for grading of student portfolio.

Getting Your Practicum Started:

  1. Call to set a schedule with the site supervisor. Do not wait weeks as the opportunity may no longer exist.
  2. Keep the appointment, commitment or agreement. If you cannot be present at scheduled time, or complete the assignment, please contact site supervisor immediately.
  3. Do not in any way interfere with the supervisor's relationship with his or her client. Do not offer suggestions, talk, or make any comment to the supervisor's client without permission. Be sensitive.
  4. Dress appropriately for duties. If not sure, ask. Bring a change of clothes if necessary. If changing, please ask in advance where you may do so. Wear comfortable and safe shoes at events. Change footwear if necessary.
  5. Do not expect to be fed. In general there is to be no eating or drinking on site. Please ask your supervisor if provision for breaks and food are being made when you are to be on site for a long period of time.
  6. Bring paper and pen to make notes. Be sure you have the name and phone number of the site supervisor.
  7. Maintain a sense of ethics at all times:
  8. Do not discuss confidential information with anyone.
  9. Never contact the supervisor's clients or vendors without the supervisor's permission.
  10. Do not distribute your own personal business cards without permission of the supervisor.
  11. Do not say anything negative. Comments should be reserved for discreet classroom discussion or for the supervisor privately.
  12. Report any problems to AEMI teachers.
  13. Approach each experience with an open mind. You are building your own library of experiences and there is something to be learned from each function. Even seemingly negative experiences can be a source of growth.
  14. Although each certificate student must complete a minimum of 100 hours of practicum, there is no limit to the total number of hours a student may complete. As time, energy, and availability allow, students may gain an unlimited number of experiences.
  15. All forms are to be returned to Customer Service, AEMI.

Tips for Practicum Success

  1. Show appreciation to the site supervisor for participating in this program. Write a personal note of thanks at the completion of your participation.
  2. Ask the site supervisor about proper dress code for your duties.
  3. Refrain from "teaching,". Instead "conduct research" by asking questions, but do not interfere with anyone's work.
  4. Do not forget to request a letter of reference and bring all forms to give to the supervisor.
  5. Ask (if appropriate) the site supervisor to continue in a mentor role for you as you pursue your studies.
  6. Be observant and take notes.

Pre-Work for Practicum Assignment

    Answer the following questions prior to reporting to your practicum. Use your answers as discussion triggers for your first meeting with your site supervisor. Keep this for your personal reference.
  1. Why did you select this field for your practicum?
  2. What are your Event Management career goals at this time?
  3. How can this practicum experience further your career goals?
  4. What are three skills you hope to improve by observing your site supervisor?
  5. What is your overall goal for this practicum experience and how will you work with your site supervisor help achieve this success?

    Please visit the following links for the various forms you may


Core Courses

Students may elect to take any Event Management course. There are four core courses that are recommended as prerequisites to any elective:

C 101  Best Practices in Event Management
C 102  Event Coordination
C 103  Event Marketing
C 104  Risk Management: Legal and Ethical Safeguards

C101 Best Practices in Event Management
Get the experts' input on major trends and successful business practices in Event Management, any size or type of event. Be armed with the tools to improve your effectiveness, success and profitability as an event manager.
Learn how to:

  1. Structure and manage an event planning schedule to improve profitability
  2. Conduct comprehensive needs assessments and feasibility studies
  3. Identify and prioritize event goals and objectives for best results
  4. Identify potential challenges to a successful event and choose appropriate solutions by using efficient planning scenarios
  5. Conduct mid- and post-event evaluations
  6. Create and present proposals and agreements that are advantageous to all parties of an event
  7. Appreciate the rewards of being in the Event Management profession

C102 -- Event Coordination
Gain the basics as the professionals practice them day after day. This is an inside look at how to successfully coordinate a professional event. Learn how to:

  1. Develop creative elements including dcor and entertainment and properly sequence them at events
  2. Develop and implement a site plan and conduct a thorough site inspection
  3. Understand the Americans with Disabilities Act (ADA), permit requirements and labor union issues and their impact on event coordination
  4. Analyze and implement professional registration,admission procedures, security, and protocol

C103 -- Event Marketing
Discover how to use events to promote products, services and causes and how to promote the events themselves. Learn what works and not, from start-up planning, to engaging an audience, attracting sponsors, and making a positive and lasting impression.
Learn how to:

  1. Identify and develop a promotional strategy, including the event proposal, invitations, advertising, publicity, contests, promotional merchandise, sales promotions, packaging, and even personal appearances
  2. Distinguish the relative strengths of print, electronic and other advertising mediums
  3. Analyze, establish and implement a public relations strategy using video and audio news releases, as well as many other new tools
  4. Incorporate electronic media
  5. Formulate an effective event sponsorship program
  6. Conduct market research prior to the event
  7. Create a comprehensive marketing/sales measurement methodology

C 104 -- Risk Management: Legal and Ethical Safeguards
This course thoroughly and systematically analyzes potential threats to your events. As the final core course, this practical approach to risk management ensures that you understand and use every possible safeguard to produce safe and successful events.
Learn how to:

  1. Create a budget for your event using accounting principles
  2. Develop a forecasting method to identify future income and expense and improve receivable collection
  3. Use financial software to improve efficiency and save time
  4. Understand the key components of event contracts
  5. Comply with health, safety and security regulations
  6. Conduct a thorough risk assessment for every event
  7. Identify basic first aid techniques, including CPR and the Heimlich maneuver (this course does not replace or provide certification in CPR)
  8. Understand and comply with copyright, trademark and service mark protection requirements

Elective Courses


Students may choose among the many electives from the Event Management program,

C105 Meetings and Conferences
C106 Corporate Event Management
C107 Sport Event Marketing and Management
C108 Starting, Growing, and Managing an Event Business
C109 Event Sponsorship
C110 Government Event Strategies
C112 Catering Design and Coordination
C113 Exposition/Trade Show Planning, Management, and Marketing
C114 Wedding Planning, Coordination, and Consulting Workshop
C115 Celebrating Historical Events
C116 Event Fundraising
C117 Introduction to Event Information Systems (EIS)
C118 Study Tour
C119 Protocol for Event Managers
C120 Event Entertainment and Production
C121Green Meetings and Events
C122 Destination Management Companies
C123 Event Fundraising and Sponsorship


C105 -- Meetings and Conferences
Make your meetings and conferences, large or small, more successful and more memorable. This course provides the basic tools to plan and manage local, national and international gatherings. Course content includes the key competencies tested in the AEMI Certified Event Maneger(CEM) Learn how to:

  1. Conduct thorough pre-event planning
  2. Identify an appropriate site and perform comprehensive site inspections
  3. Develop, analyze and project a budget
  4. Implement marketing strategies, including list development, brochure design, mailing cost reduction, and creative marketing
  5. Comply with legal requirements, including those specified by the Americans with Disabilities Act (ADA) and other key laws
  6. Recruit and train volunteers and staff for maximum performance
  7. Evaluate the effectiveness of an event

C106 -- Corporate Event Management
Review the most successful techniques for managing trade shows, sales promotion events, staff meetings and other corporate events. Learn how to stay within a budget, yet produce events with creative flair.

Participants learn how to:

  1. Integrate corporate events within the overall communication strategy of the company
  2. Assess, inspect, and/or design sites for corporate events
  3. Orchestrate large national and international events as well as small corporate meetings
  4. Produce successful awards, recognition, and hospitality events
  5. Use events to bolster corporate morale
  6. Design and effectively manage major corporate hallmark events, such as anniversaries and ground-breaking ceremonies
  7. Develop and implement record-breaking corporate sales events
  8. Improve corporate hospitality
  9. Negotiate to get the best return on investment (ROI) for your organization
  10. Reduce event costs and document the savings for your annual review
  11. Demonstrate the added value of your corporate events as a means of receiving an increased budget and other support in the future
  12. Identify and pursue career opportunities in this expanding field


C107 -- Sport Event Marketing and Management
Get a real-world education on the professional skills needed for the fast growing field of sport event marketing and management. Content covers promoting and managing large and small sporting events, from event logistics to sponsorship to successful marketing.

Learn how to:

  1. Identify key sport event stakeholders: athletes, participants, sponsors, spectators, and media partners
  2. Develop, execute and evaluate a sponsorship program
  3. Implement systems for marketing, television and radio rights, signage, event advertising, and use of the event logo
  4. Develop and implement a food and beverage service and hospitality program
  5. Develop logistics and operational plans for all levels of sport events to prevent risks and maximize success
  6. Understand the role that volunteers play and develop strategies for recruiting, training, managing and recognizing them
  7. Plan admission procedures for sport events
  8. Work with officials and sanctioning bodies to ensure compliance with protocol, traditions and regulations


C108 Starting, Growing, and Managing an Event Business
This course covers the practical skills needed to launch, operate, and grow a successful Special Events business. Learn how to develop a business plan, manage finances, market, and approach special events as a profit-making business. Case studies will cover everything from start-up capital to managing employees. Learn how to:

  1. Discover the five forces that drive profitability
  2. Apply the best practices of successful companies in Event Management
  3. Develop an effective marketing strategy for new clients and to serve existing accounts
  4. Identify sources of financing
  5. Perform market research
  6. Avoid cash-flow problems that are the downfall of many profitable businesses
  7. Use break-even and bottom-up analyses to make important decisions


C110 -- Government Event Strategies
This course covers planning and managing events, from groundbreaking ceremonies to parades to presidential inaugurations. Learn how to stage events that are creative, yet meet the historical, cultural, and political considerations unique to keepers of the public trust.

Participants learn how to:

  1. Identify important social or political settings
  2. Identify the major stakeholders
  3. Establish a process for making decisions and creating lines of authority
  4. Establish financial procedures and ensure compliance with laws and regulations
  5. Determine whether fundraising or sponsorship is needed
  6. Identify the key figures and develop plans for effectively integrating these VIPs
  7. Assess the need for volunteers and effectively recruit, coordinate, and reward volunteers
  8. Develop major events to mark municipal anniversaries and other significant celebrations


C112 -- Catering Design and Coordination
Step behind the scenes and meet the people who make a successful catering operation work. Understand the catering industry and learn to work with catering professionals to improve quality, while reducing costs.

Participants learn how to:

  1. Conduct a food and beverage needs assessment
  2. Identify professional catering resources
  3. Specify the menu, level of service (including number of staff), and other important elements
  4. Coordinate Kosher, Muslim, and special-request meal functions
  5. Incorporate unusual linens, napkin folds, and other creative elements
  6. Understand the basic health department requirements for food and beverage service
  7. Recognize and implement liquor liability safeguards


C113 -- Exhibition and Trade Show Planning, Management, and Marketing
'Learn proven techniques that will help you create a trade show that will provide value to all its constituents. This course covers everything show-related from designing a display to planning and producing an entire exhibition. Students will be given handouts that include attendee marketing pieces and exhibit space sales brochures and service kits.'

Participants will learn how to:

  1. Sell to exhibitors and attendees using research
  2. Reduce bills from display builders and service contractors
  3. Develop a comprehensive marketing strategy and measure results
  4. Sell sponsorships to decrease operating expenses.

"This class will make you a more valuable employee to the thousands of trade show producers in the United States - including thousands of associations that produce exhibitions annually. You will develop the knowledge and skills to help improve your company's tradeshow participation and realize greater return on investment."

C114 -- Wedding Planning, Coordination, and Consulting Workshop
This course is specifically designed for those who want to become wedding planners, wedding consultants, or wedding coordinators. The course covers the basics of starting a new company and the fundamentals of designing forms, letters and evaluations.

Participants learn how to:

  1. Work effectively with veteran wedding industry professionals
  2. Choose the appropriate networking groups to join
  3. Enhance their individual plans for becoming an established wedding industry professional


C115 -- Celebrating Historical Events
This course will equip government professionals, volunteers, corporate communications specialists, association leaders, heritage official, and others with developing the tools to produce memorable and effective historical events.

Learn how to:

  1. Research the event history
  2. Determine if there are adequate resources to produce a successful event
  3. Identify free resources to help mount your celebration
  4. Create a publication or video documenting the celebration
  5. Quantify the economic, social, and political value of the event for critical stakeholders
  6. Transform a one-time event into an enduring tradition for your organization, association, or community


C118 -- Introduction to Event Information Systems (EIS)
The faculty strongly recommends you include this course as an elective if you need assistance in any of the following applications: database, web development, spreadsheet, desktop publishing, e-mail, listserv, bulletin board development. This computer lab course provides hands-on experience in using technology to improve your efficiency as a special-event professional. From list management to Web design, you will explore technologies to improve information management and the look and effectiveness of your marketing efforts.

Participants learn how to:

  1. Create, customize, and manage a database system
  2. Register your domain name and design a web page
  3. Create effective marketing materials with desktop publishing
  4. Maintain better and more secure records
  5. Budget effectively for a new technology
  6. Increase your direct mail response
  7. Improve the quality and reach of your marketing and event communications
  8. Reduce your mailing costs

C119 -- Event Laboratory
Hands-on lecture/demonstration led by a master event producer who will take you behind the scenes to meet technicians and artists who produce a special event. You will have an opportunity to question, diagnose, and problem solve an actual event.

C130 -- Study Tour

C119 -- Protocol or Event Managers
Become well versed in handling VIPs and dignitaries, whatever the event or its location. This course provides international protocol and the basic tools required to manage protocol requirements associated with local, national and international meetings and conferences.

Learn how to:

  1. Understand the rules and traditions of protocol
  2. Identify resources to answer protocol questions
  3. Prepare a protocol plan
  4. Gain confidence in making decisions about protocol issues
  5. Advise colleagues in correct etiquette and protocol
  6. Make your guests feel welcome and respected
  7. Avoid errors in protocol that may result in disputes, insults, embarrassment or distractions at meetings or events


C120 -- Event Entertainment and Production
The goal of this course is to demonstrate to the perspective meeting or event professional the efficient and productive use of music, entertainment and production management in their meetings and events.

Participants learn how to:

  1. Recognize that entertainment represents a large economy
  2. Identify job opportunities in the event entertainment and production fields
  3. Develop and know how to carry out a plan through strategic preparation for event production and entertainment
  4. Observe the effects of the plan, by viewing actual Contract and Rider requirements
  5. Familiarize themselves with various tools for measurement of Return On Event Entertainment
  6. Know the differences between agents, managers and entertainment companies and how they interact with headline entertainment
  7. Create a crises mitigation plan
  8. Familiarize themselves with the legalities of music licensing


C121 -- Green Meetings and Events
Producing environmentally responsible meetings and events is becoming vitally important to the environmental and economic bottom lines of many organizations. Recommended Green Meeting Guidelines are being adopted nationwide. This course provides both state-of-the-art information on trends in green meetings and the how-to of implementing green strategies into your meetings and events. Resources and case studies of actual conferences and events will be included.

Participants learn how to:

  1. Understand and develop both the business and environmental case for green meetings in your organization
  2. Understand the choices available and the necessary resources
  3. Understand and implement recommended Green Meeting Guidelines developed by the Convention Industry Council in the following areas:
    1. Destination selection
    2. Accommodations
    3. Meeting & venue selection
    4. Transportation
    5. Food and beverage
    6. Exhibition production
    7. Communication and marketing
    8. General office procedures.
    9. Produce a post conference report outlining measurable data.

C122 -- Destination Management Companies
Today, destination management companies form a major industry and an integral part of the Meeting/Event Planning profession. A DMC gathers information pertaining to a particular destination in order to support the location specific needs of the client. Participants learn:

Participants learn :

  1. All aspects of the destination management company profession
  2. What services the destination management companies offer their clients
  3. The "nuts and bolts" of all services offered
  4. How to apply specific DMC skills to support the production of a successful meeting, event or conference.

C123-- Event Sponsorship and Fundraising
This course provides you with a comprehensive plan for identifying, evaluating, soliciting, selling, managing, and coordinating long-term sponsorship deals. Discover the art and science of effective fundraising. Explore what the experts know works in this highly competitive field, from managing the event, to overseeing staff and volunteers, to maximizing gifts and contributions.

Participants learn how to:

  1. Conduct a comprehensive sponsorship needs-assessment and feasibility study, craft a complete strategic plan.
  2. Identify qualified prospective sponsors, create attractive sponsorship proposals and develop effective and realistic financial plan for increasing sponsorship revenue
  3. Comply with laws governing sponsorship solicitation
  4. Identify appropriate fundraising events for your organization and develop strategies for a successful fundraising event
  5. Develop events such as silent auctions and raffles
  6. Develop an easy system for monitoring and improving event sponsorship services
  7. Systemize the fundraising event for annual recurrence
  8. Improve the financial yield from existing fundraising events


American Society of Association Executives,ASES
Association for Convention Operations Management
Association for Fndraising Professionals
Association fo Bridal Consultants, ABC
Association of Destination Management Executives, ADME
Connected international Meeting Professionals Association
Convention Liaison Council, CLC
Council of Engineering and Scientific Society Executives, CESSE