FBR Investment Bank
Financial Industry Forum
Organizing for Successive Waves of Change
FBR approached AEMI to organize a one day Financial Services seminar following by a drinks reception aimed at senior players within the industry. The event, held at the Marriott hotel in DC, provided a forum for senior executives to exchange ideas on how to implement performance improvements amid the emergence of new industry trends, opportunities and challenges.
Industry commentators provided an objective view of the FS industry and speakers from outside the industry, including David Richards, previous Chief Executive, American Banking Association, outlined how to prepare and motivate people to raise performance throughout periods of upheaval.
AEMI project managed the event including sourcing the venue and suppliers for the event. The event was marketed, produced and managed onsite by our team and attracted 100 senior level delegates from across the world.
ATI Learning approached AEMI to build an event which build brand awareness of ATI Learning as the leader in strategic learning and to create new relationships with company executives by providing a valuable opportunity to demonstrate the company's values, mission, and methodologies. In addition to creating new contacts for ATI Learning through networking at event.
In order to achieve this, AEMI project managed a breakfast briefing at May flower Restaurant overlooking the City of Falls Church in June 2004 attracting delegates from the retail sector to attend the two hour event.
AEMI was responsible for the following:
- Full project management and client liaison
- Venue selection and reservation
- Identifying and providing an appropriate target attendance list
- Marketing the event through targeted postal mailings, email follow up and telesales support
- Managing the booking process and delegate enquiries
- Full pre-event and onsite event management and support