Portfolio Assessment Information



What is a portfolio?

A portfolio is the documentation of an actual event in which you have participated. You have to be familiar with a significant portion of the research, design, planning, coordination and evaluation processes for this event (including administration, marketing, legal, ethical, and risk management issues). Sections 2 - 9 (listed below) may not exceed five double-spaced 8 1/2" by 11" pages per section. Total pages for sections 2 - 9 combined may not exceed 40 pages. Photographs, illustrations, floor plans, slides, video tape would be in addition to this number and must be included in Section 10: Appendix. The Appendix may not exceed 25 pages. The total portfolio, excluding the Table of Contents, Portfolio Affirmation and Release Form may not exceed 65 pages. Each page should be in a clear plastic sleeve.

Portfolio grading is based on a possible total of 150 points. Student must earn 70% (or 105 points) to pass. Students who score less than 70% will have an opportunity to re-submit their portfolio with corrections. Portfolio candidates will lose one point for each page over the page limit indicated above.




The Practicum Summary Sheet and Practicum forms for each Practicum activity must be the first forms inside the portfolio. If the Practicum Summary Sheet is not included or the total number of Practicum hours indicated are less than the total number required for graduation (currently, 100), the entire portfolio will be returned to the student for re-submission.

Section1: Table of Contents (4 pts): A listing the documents in the portfolio with page numbers.

Section 2: Executive Summary (6 pts): A description of the overall event through an introductory statement.

Section 3: Research (20 pts): A description of the research process. What tools were utilized to gather research material? Who was involved in the research process? In the Appendix, include the following items and refer to how they were utilized in the body of this section Include a needs assessment and feasibility study for producing the event i.e., Why, Who, When, Where, What, How and the SWOT Analysis.

Section 4: Design(10 pts): A description of the creative process for designing the event based upon your conclusions from the needs assessment and feasibility study. Discuss what tools you used to create the design element. In the Appendix, include photos and samples of materials (as appropriate).

Section 5: Planning (30 pts): A description of the event planning process based upon the organizational framework. Discuss how you utilized the following items and put the actual documents in the Appendix -- Organizational Chart, Production, Budget and Chart of Accounts, Timeline (critical path), and List of Vendors (NOTE: If these items are longer than one page, put the whole document into one sleeve).

Section 6: Coordination (35 pts): A description of the event coordination process covering how you developed and utilized the following item (1) a detailed production schedule, script (if applicable), (2) vendor agreements, AND (3) site and floor plan. Include the actual documents in the Appendix. (NOTE: If these items are longer than one page put the whole document into one sleeve).

Section 7: Evaluation (10 pts): A description of the event evaluation, as well as the conclusions and recommendations resulting from this event evaluation. Discuss what benchmarks or key factors were utilized as evaluation markers. Discuss if an evaluation instrument was used or if not, why not. Discuss the development and implementation of the evaluation instrument. In the Appendix, submit actual evaluation instruments and results.

Section 8: GAP Analysis (15 pts): A discussion of overall problems and oversights, GAP Analysis, that resulted in each area of this event process, and make recommendations for eliminating these in the future utilizing Best Practices.

Section 9: Personal Essay (10 pts): A personal essay describing your development process throughout your Event Management career. Using the five phases of event management, discuss what you learned during the development of this event that will help you become a better event professional. List areas where improvement is needed and your general plans to continue your future education to improve your practice.

Section 10: Affirmation: A statement that affirms the information contained in the portfolio represents your original work. If permissible, this statement grants the Event Management Certificate Program of AEMI permission from all responsible parties to make the portfolio available for scholarly research. Allowing the AEMI to retain your portfolio is an optional choice. If you allow its retention, you may either provide permission from all parties involved or you may delete all references that identify certain vendors and producers. An affirmation statement should be signed and dated by the student.

Appendix: An Appendix that includes a letter or letters from your superior(s), client(s), or other important stakeholders documenting your involvement in the event. Include photos, diagrams, illustrations, slides, or video of the event.


Affirmation Language

"I affirm that the information contained in this portfolio represents my original work, except where such items belong to the event or event organizer (such as a conference program, photos taken by the organization's photographer, etc.). Any use of other people's property is indicated by attribution."

(Optional) "I hereby grant permission for the AEMI Event Management Certificate Program to retain my portfolio and to make it available to students or researchers."




How Should The Portfolio Be Presented?

The professional portfolio must be submitted in a three ring black binder with a clear vinyl pocket on the cover. In the cover, insert an 8 1/2" by 11" sheet of white paper with the following text:


Submitted By
The American Event Management Institute
Event Management Certificate Program


Each section of the portfolio must be separated by clearly and professionally labeled tabs. Each page must be in a clear plastic holder. Collateral materials (slides, photos, videos, letters) must also be included in the portfolio package.



Set a specific schedule for producing your portfolio and stick to it. Waiting until the end of your course of study is not wise.


Work closely with your professors to make certain you are including the appropriate information. Ask before you proceed.


Make sure you carefully proof your work. The best portfolios are on reserve in the Gelman Library of GWU(first floor reserve desk); ensure that your portfolio will be among them.

Please view the sample above. If you need additional help with the portfolio content, feel free to contact the portfolio advisor at info@usaemi.org


Submission Date(s):

Portfolios may be submitted at any time*. However, to be eligible for July graduation, portfolios must be submitted no later than May 31. To be eligible for February graduation, portfolios must be submitted no later than December 31. Portfolios should be submitted in person or by registered mail with delivery receipt to:AEMI


Please allow 6-8 weeks after submission for grading of student portfolio.


American Society of Association Executives,ASES
Association for Convention Operations Management
Association for Fndraising Professionals
Association fo Bridal Consultants, ABC
Association of Destination Management Executives, ADME
Connected international Meeting Professionals Association
Convention Liaison Council, CLC
Council of Engineering and Scientific Society Executives, CESSE