Elective Courses


Students may choose among the many electives from the Event Management program,

C105 Meetings and Conferences
C106 Corporate Event Management
C107 Sport Event Marketing and Management
C108 Starting, Growing, and Managing an Event Business
C109 Event Sponsorship
C110 Government Event Strategies
C112 Catering Design and Coordination
C113 Exposition/Trade Show Planning, Management, and Marketing
C114 Wedding Planning, Coordination, and Consulting Workshop
C115 Celebrating Historical Events
C116 Event Fundraising
C117 Introduction to Event Information Systems (EIS)
Study Tour
C119 Protocol for Event Managers
C120 Event Entertainment and Production
C121 Green Meetings and Events
C122 Destination Management Companies
C123 Event Fundraising and Sponsorship



C105  Meetings and Conferences

Make your meetings and conferences, large or small, more successful and more memorable. This course provides the basic tools to plan and manage local, national and international gatherings. Course content includes the key competencies tested in the AEMI Certified Event Maneger(CEM) Learn how to:

1.Conduct thorough pre-event planning

2.Identify an appropriate site and perform comprehensive site inspections

3.      Develop, analyze and project a budget

4.      Implement marketing strategies, including list development, brochure design, mailing cost reduction, and creative marketing

5.      Comply with legal requirements, including those specified by the Americans with Disabilities Act (ADA) and other key laws

6.      Recruit and train volunteers and staff for maximum performance

7.      Evaluate the effectiveness of an event


C106  Corporate Event Management

Review the most successful techniques for managing trade shows, sales promotion events, staff meetings and other corporate events. Learn how to stay within a budget, yet produce events with creative flair.

Participants learn how to:

1.      Integrate corporate events within the overall communication strategy of the company

2.      Assess, inspect, and/or design sites for corporate events

3.      Orchestrate large national and international events as well as small corporate meetings

4.      Produce successful awards, recognition, and hospitality events

5.      Use events to bolster corporate morale

6.      Design and effectively manage major corporate hallmark events, such as anniversaries and ground-breaking ceremonies

7.      Develop and implement record-breaking corporate sales events

8.      Improve corporate hospitality

9.      Negotiate to get the best return on investment (ROI) for your organization

10.  Reduce event costs and document the savings for your annual review

11.  Demonstrate the added value of your corporate events as a means of receiving an increased budget and other support in the future

12.  Identify and pursue career opportunities in this expanding field


C107  Sport Event Marketing and Management

Get a real-world education on the professional skills needed for the fast growing field of sport event marketing and management. Content covers promoting and managing large and small sporting events, from event logistics to sponsorship to successful marketing.

Learn how to:

1.      Identify key sport event stakeholders: athletes, participants, sponsors, spectators, and media partners

2.      Develop, execute and evaluate a sponsorship program

3.      Implement systems for marketing, television and radio rights, signage, event advertising, and use of the event logo

4.      Develop and implement a food and beverage service and hospitality program

5.      Develop logistics and operational plans for all levels of sport events to prevent risks and maximize success

6.      Understand the role that volunteers play and develop strategies for recruiting, training, managing and recognizing them

7.      Plan admission procedures for sport events

8.      Work with officials and sanctioning bodies to ensure compliance with protocol, traditions and regulations


C108 Starting, Growing, and Managing an Event Business

This course covers the practical skills needed to launch, operate, and grow a successful Special Events business. Learn how to develop a business plan, manage finances, market, and approach special events as a profit-making business. Case studies will cover everything from start-up capital to managing employees. Learn how to:

1.      Discover the five forces that drive profitability

2.      Apply the best practices of successful companies in Event Management

3.      Develop an effective marketing strategy for new clients and to serve existing accounts

4.      Identify sources of financing

5.      Perform market research

6.      Avoid cash-flow problems that are the downfall of many profitable businesses

7.      Use break-even and bottom-up analyses to make important decisions


C110  Government Event Strategies

This course covers planning and managing events, from groundbreaking ceremonies to parades to presidential inaugurations. Learn how to stage events that are creative, yet meet the historical, cultural, and political considerations unique to keepers of the public trust.

Participants learn how to:

1.      Identify important social or political settings

2.      Identify the major stakeholders

3.      Establish a process for making decisions and creating lines of authority

4.      Establish financial procedures and ensure compliance with laws and regulations

5.      Determine whether fundraising or sponsorship is needed

6.      Identify the key figures and develop plans for effectively integrating these VIPs

7.      Assess the need for volunteers and effectively recruit, coordinate, and reward volunteers

8.      Develop major events to mark municipal anniversaries and other significant celebrations


C112  Catering Design and Coordination

Step behind the scenes and meet the people who make a successful catering operation work. Understand the catering industry and learn to work with catering professionals to improve quality, while reducing costs.

Participants learn how to:

1.      Conduct a food and beverage needs assessment

2.      Identify professional catering resources

3.      Specify the menu, level of service (including number of staff), and other important elements

4.      Coordinate Kosher, Muslim, and special-request meal functions

5.      Incorporate unusual linens, napkin folds, and other creative elements

6.      Understand the basic health department requirements for food and beverage service

7.      Recognize and implement liquor liability safeguards


C113  Exhibition and Trade Show Planning, Management, and Marketing

'Learn proven techniques that will help you create a trade show that will provide value to all its constituents. This course covers everything show-related from designing a display to planning and producing an entire exhibition. Students will be given handouts that include attendee marketing pieces and exhibit space sales brochures and service kits.'

Participants will learn how to:

1.      Sell to exhibitors and attendees using research

2.      Reduce bills from display builders and service contractors

3.      Develop a comprehensive marketing strategy and measure results

4.      Sell sponsorships to decrease operating expenses.

"This class will make you a more valuable employee to the thousands of trade show producers in the United States - including thousands of associations that produce exhibitions annually. You will develop the knowledge and skills to help improve your company's tradeshow participation and realize greater return on investment."

C114 -- Wedding Planning, Coordination, and Consulting Workshop
This course is specifically designed for those who want to become wedding planners, wedding consultants, or wedding coordinators. The course covers the basics of starting a new company and the fundamentals of designing forms, letters and evaluations.

Participants learn how to:

1.      Work effectively with veteran wedding industry professionals

2.      Choose the appropriate networking groups to join

3.      Enhance their individual plans for becoming an established wedding industry professional


C115  Celebrating Historical Events

This course will equip government professionals, volunteers, corporate communications specialists, association leaders, heritage official, and others with developing the tools to produce memorable and effective historical events.

Learn how to:

1.      Research the event history

2.      Determine if there are adequate resources to produce a successful event

3.      Identify free resources to help mount your celebration

4.      Create a publication or video documenting the celebration

5.      Quantify the economic, social, and political value of the event for critical stakeholders

6.      Transform a one-time event into an enduring tradition for your organization, association, or community


C117  Introduction to Event Information Systems (EIS)

The faculty strongly recommends you include this course as an elective if you need assistance in any of the following applications: database, web development, spreadsheet, desktop publishing, e-mail, listserv, bulletin board development. This computer lab course provides hands-on experience in using technology to improve your efficiency as a special-event professional. From list management to Web design, you will explore technologies to improve information management and the look and effectiveness of your marketing efforts.

Participants learn how to:

1.      Create, customize, and manage a database system

2.      Register your domain name and design a web page

3.      Create effective marketing materials with desktop publishing

4.      Maintain better and more secure records

5.      Budget effectively for a new technology

6.      Increase your direct mail response

7.      Improve the quality and reach of your marketing and event communications

8.      Reduce your mailing costs


C118  Event Laboratory

Hands-on lecture/demonstration led by a master event producer who will take you behind the scenes to meet technicians and artists who produce a special event. You will have an opportunity to question, diagnose, and problem solve an actual event.

C130 -- Study Tour

C119  Protocol or Event Managers

Become well versed in handling VIPs and dignitaries, whatever the event or its location. This course provides international protocol and the basic tools required to manage protocol requirements associated with local, national and international meetings and conferences.

Learn how to:

1.      Understand the rules and traditions of protocol

2.      Identify resources to answer protocol questions

3.      Prepare a protocol plan

4.      Gain confidence in making decisions about protocol issues

5.      Advise colleagues in correct etiquette and protocol

6.      Make your guests feel welcome and respected

7.      Avoid errors in protocol that may result in disputes, insults, embarrassment or distractions at meetings or events


C120  Event Entertainment and Production

The goal of this course is to demonstrate to the perspective meeting or event professional the efficient and productive use of music, entertainment and production management in their meetings and events.

Participants learn how to:

1.      Recognize that entertainment represents a large economy

2.      Identify job opportunities in the event entertainment and production fields

3.      Develop and know how to carry out a plan through strategic preparation for event production and entertainment

4.      “Observe” the effects of the plan, by viewing actual Contract and Rider requirements

5.      Familiarize themselves with various tools for measurement of Return On Event Entertainment

6.      Know the differences between agents, managers and entertainment companies and how they interact with headline entertainment

7.      Create a crises mitigation plan

8.      Familiarize themselves with the legalities of music licensing


C121  Green Meetings and Events

Producing environmentally responsible meetings and events is becoming vitally important to the environmental and economic bottom lines of many organizations. Recommended Green Meeting Guidelines are being adopted nationwide. This course provides both state-of-the-art information on trends in green meetings and the “how-to” of implementing green strategies into your meetings and events. Resources and case studies of actual conferences and events will be included.

Participants learn how to:

1.      Understand and develop both the business and environmental case for green meetings in your organization

2.      Understand the choices available and the necessary resources

3.      Understand and implement recommended Green Meeting Guidelines developed by the Convention Industry Council in the following areas:

1.      Destination selection

2.      Accommodations

3.      Meeting & venue selection

4.      Transportation

5.      Food and beverage

6.      Exhibition production

7.      Communication and marketing

8.      General office procedures.

9.      Produce a post conference report outlining measurable data.


C122  Destination Management Companies

Today, destination management companies form a major industry and an integral part of the Meeting/Event Planning profession. A DMC gathers information pertaining to a particular destination in order to support the location specific needs of the client. Participants learn:

Participants learn :

1.      All aspects of the destination management company profession

2.      What services the destination management companies offer their clients

3.      The "nuts and bolts" of all services offered

4.      How to apply specific DMC skills to support the production of a successful meeting, event or conference.


C123 Event Sponsorship and Fundraising

This course provides you with a comprehensive plan for identifying, evaluating, soliciting, selling, managing, and coordinating long-term sponsorship deals. Discover the art and science of effective fundraising. Explore what the experts know works in this highly competitive field, from managing the event, to overseeing staff and volunteers, to maximizing gifts and contributions.

Participants learn how to:

1.Conduct a comprehensive sponsorship needs-assessment and feasibility study, craft a complete strategic plan.

2.Identify qualified prospective sponsors, create attractive sponsorship proposals and develop effective and realistic financial plan for increasing sponsorship revenue

3.Comply with laws governing sponsorship solicitation

4. Identify appropriate fundraising events for your organization and develop strategies for a successful fundraising event

5. Develop events such as silent auctions and raffles

6.Develop an easy system for monitoring and improving event sponsorship services

7.Systemize the fundraising event for annual recurrence

8.Improve the financial yield from existing fundraising events



American Society of Association Executives,ASES
Association for Convention Operations Management
Association for Fndraising Professionals
Association fo Bridal Consultants, ABC
Association of Destination Management Executives, ADME
Connected international Meeting Professionals Association
Convention Liaison Council, CLC
Council of Engineering and Scientific Society Executives, CESSE