Core Courses


Students may elect to take any Event Management course. There are four core courses that are recommended as prerequisites to any elective:


C 101  Best Practices in Event Management
C 102  Event Coordination
C 103  Event Marketing
C 104  Risk Management: Legal and Ethical Safeguards



C101 Best Practices in Event Management

Get the experts' input on major trends and successful business practices in Event Management, any size or type of event. Be armed with the tools to improve your effectiveness, success and profitability as an event manager.
Learn how to:

  1. Structure and manage an event planning schedule to improve profitability
  2. Conduct comprehensive needs assessments and feasibility studies
  3. Identify and prioritize event goals and objectives for best results
  4. Identify potential challenges to a successful event and choose appropriate solutions by using efficient planning scenarios
  5. Conduct mid- and post-event evaluations
  6. Create and present proposals and agreements that are advantageous to all parties of an event
  7. Appreciate the rewards of being in the Event Management profession

C102 Event Coordination

Gain the basics as the professionals practice them day after day. This is an inside look at how to successfully coordinate a professional event. Learn how to:

  1. Develop creative elements including décor and entertainment and properly sequence them at events
  2. Develop and implement a site plan and conduct a thorough site inspection
  3. Understand the Americans with Disabilities Act (ADA), permit requirements and labor union issues and their impact on event coordination
  4. Analyze and implement professional registration,admission procedures, security, and protocol

C103 Event Marketing

Discover how to use events to promote products, services and causes… and how to promote the events themselves. Learn what works and not, from start-up planning, to engaging an audience, attracting sponsors, and making a positive and lasting impression.
Learn how to:

  1. Identify and develop a promotional strategy, including the event proposal, invitations, advertising, publicity, contests, promotional merchandise, sales promotions, packaging, and even personal appearances
  2. Distinguish the relative strengths of print, electronic and other advertising mediums
  3. Analyze, establish and implement a public relations strategy using video and audio news releases, as well as many other new tools
  4. Incorporate electronic media
  5. Formulate an effective event sponsorship program
  6. Conduct market research prior to the event
  7. Create a comprehensive marketing/sales measurement methodology

C 104 Risk Management: Legal and Ethical Safeguards

This course thoroughly and systematically analyzes potential threats to your events. As the final core course, this practical approach to risk management ensures that you understand and use every possible safeguard to produce safe and successful events.
Learn how to:

  1. Create a budget for your event using accounting principles
  2. Develop a forecasting method to identify future income and expense and improve receivable collection
  3. Use financial software to improve efficiency and save time
  4. Understand the key components of event contracts
  5. Comply with health, safety and security regulations
  6. Conduct a thorough risk assessment for every event
  7. Identify basic first aid techniques, including CPR and the Heimlich maneuver (this course does not replace or provide certification in CPR)
  8. Understand and comply with copyright, trademark and service mark protection requirements
American Society of Association Executives,ASES
Association for Convention Operations Management
Association for Fndraising Professionals
Association fo Bridal Consultants, ABC
Association of Destination Management Executives, ADME
Connected international Meeting Professionals Association
Convention Liaison Council, CLC
Council of Engineering and Scientific Society Executives, CESSE